OBSTRUCTED BREWS
CAMPAIGN TEASER

We partnered with the creative team at Droga5 to produce the social media launch video for their "Obstructed Brews" campaign. The project's primary constraint was the complete absence of licensable assets. To overcome this, we designed and built a unique visual world from the ground up, using exclusively AI-generated 2D imagery. This required us to develop a distinct animation language to bring the entire concept to life.

ROLE IN THE PROJECT

  • For this project, we designed a distinct visual world at the intersection of technology and baseball, infused with a fun and modern tonality. We developed a 2D aesthetic that was strategically simple for consistent execution across the film, while ensuring the final look was fresh, vibrant, and eye-catching.

  • We developed the teaser campaign film with a complete visual language. This involved establishing the identity through the logo, color palette, animation, and illustration style.

  • To enhance the narrative, we developed the motion graphics and editing of the full film.