OBSTRUCTED BREWS
CASE STUDY

In collaboration with the Droga5 creative team, we developed the case study's visual identity, designed the project logo, and produced the final design assets. We also established a unique data visualization style for the technology demo, animated key elements, and delivered fully-edited sections ready for integration into the final video.

ROLE IN THE PROJECT

  • On this project we combined the world of AI with the vibrant energy of sports, exploring how colors and shapes could make complex technology feel fun. We successfully integrated layers of baseball-themed elements to create a unique and engaging visual language for the idea.

  • We executed the complete visual identity for the case study, transforming the core idea into a full suite of custom design assets. This included crafting the logo, defining the color palette and fonts, and designing all on-screen graphics—from lower thirds to the specialized layouts for the technology demo and results sections.

  • We handled the motion design for key sections of the case study. This involved taking the static design elements we had created, then editing and animating them to align with the project's visual identity. Finally, we exported these sequences as production-ready assets, optimized for seamless integration into the final edit timeline.