In collaboration with Creativeroom Belgium, we created the visuals for L'Herboriste Calming, an herbal tea campaign. The idea was to show the brain settling into a zen state as you drink the tea, the two halves holding work and relaxation in balance, clarity on one side and calm on the other.
Client
Creativeroom
Year
2025
Deliverable
Art Direction, CGI, Illustration
Our Craft
We combined CGI modeling with illustration. The process started on paper, sketching the characters and developing them through several passes before we committed to the build. From there we explored texture and color treatments until the final style landed somewhere between anatomical and illustrative, soft enough to feel calming, precise enough to read as a brain.