Healing Domes is an initiative created by the Chilean Government in collaboration with AZA, a company dedicated to steel recycling and sustainable building practices. The idea: build the first mental health centers in history forged entirely from melted illegal weapons. Seized guns turned into steel, steel turned into spaces designed to heal. Partnering with the creative agency behind the concept, we handled all visual craft for the campaign. From the development of the visual identity to its application across every touchpoint, to the editing and motion design of the case study created to present the story to media and award shows.
Client
AZA Steel, Chilean Government
Year
2026
Deliverable
Art Direction, Design, CGI Development
Our Craft
We started with the logo. The mark needed to express two opposing qualities at once: the rigidity and density of black steel, referencing the raw material and its origin, and the organic, almost liquid quality of transformation. We achieved this by combining heavy industrial letterforms with fluid, curved elements that suggest melting and reshaping. That contrast became the visual system. A restrained palette built around matte black and warm neutrals, typographic choices that balanced industrial weight with humanistic proportion, and a layout language that moved between tension and openness depending on the application. From printed materials to the motion design of the case study, every piece followed the same logic. The identity doesn't just represent the idea, it behaves like the process itself. Something rigid becoming something new.