We developed four key visuals and a series of AI generated videos to complement the still pieces. The visuals featured two hero characters, each represented across two distinct genders and ethnicities, one caucasian and one representative of the hispanic and latino community. The process started with pencil sketch rounds to define the exact character, posture and expression for each hero before moving into any digital work. Once locked, we moved into full CGI modeling, building each figure and the internal anatomical structure representing the airways. We worked closely with the agency's medical team to craft the anatomical structure, finding the balance between medical accuracy and the creative vision. The final sculptures had to communicate clarity and lightness simultaneously. We achieved this through the glass treatment itself, sculpting surfaces thin enough to express that lightness, almost weightless, like an eggshell held together by light. The transparency revealed the airway structure without competing with the figure. Every material decision, the refraction, the thickness, the way light passed through the form, served the same idea. Clarity you can see and feel.