Working alongside Journey Norway, we developed two visuals for a convention announcing the launch of a new pharmaceutical drug. The brief was to portray joint pain, so we built the joints out of materials that are obviously dangerous and painful to touch.
Client
Journey Creative
Year
2024
Deliverable
Art Direction, CGI
Our Craft
We began by modeling the exact anatomical structures Journey wanted to represent, matching their direction joint for joint. Once the base models were approved, we moved into reshaping and retexturing them. One joint became a bone structure bristling with cactus spines. The other was rendered in molten lava, the rock crust splitting to show the heat underneath. The pain reads before you process the anatomy.